The majority of the audience asked agreed that it would be best if the attitude of the music video were to be serious, which would be our choice as well. It seems much easier to tell a story with a serious attitude than humorous one and especially as one of the suggestions in another question was to create the video about poverty.
The rest of our questions were not multiple choice as I believe that more detailed information can be gathered from specific questions requiring more detailed answers.
Question 1: What comes to mind when you hear the lyrics of the song?
This question had mixed answers with some of them being rather honest such as “Madness”, and “What the hell is going on?” However, these results are just as important as any other as this information tells us that the video is supposed to explain the lyrics and give meaning to the words to help the audience understand what is going on.
What kind of elements do you think would relate to the lyrics?
This question was answered with detailed thought and many good suggestions were given. The best answers given included a character progressing through life and showing all of the hardships they must pass in order to find happiness, a character choosing their own destiny and even someone doing their hair in a very unusual way to break out of the normalities of life and go against the Marxist views in society.
What kind of editing techniques do you think would make the music video effective?
This question generally received very similar answers with the majority of the people being asked responding with fast paced cuts and many cut away shots as well as black outs, split screens, blurring, fast motion, and even strobe lighting.
Are there any particular ideas that come to mind based on the song?
This question was created to allow the audience to use their creativity and give us some inspiration. Some of the words mentioned in the answers include: destruction, anger, disappointment, society, fire, explosions, break-up, pain, life.
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