Tyrone Francis- Treatment

Sum 41- No Reason
By Tyrone Francis

The song which are are creating a video for is of the Punk-Rock genre. Punk-Rock videos gernerally involve alot of editing throughout their videos showing a large variety of shot types. The band who made the song which we are creating the video for have created a number of songs of this genre, however our video will be unique to our style, so it will not be like any video produced by this band for any other music video.
The visuals of the music video will not directly match the lyrics word for word or line for line but will instead interpret the overall meaning of the song, mainly focusing on the title 'No Reason'. This is why we have chosen to make the main character in our video a hobo (homeless person), because a hobo has 'No Reason'.

Throughout the song, the lyrics talk about change and taking control of your own destiny so for this reason gradually throughout the video the hobo will change and take control of his own destiny until eventually towards the end of the video he has a purpose. Lyrics such as:
All of us believe
That this is not up to you
The fact of the matter is
That it's up to me
back up this point. At this point in the song is when the hobo will begin to take control of his life. The way that the video will be made will make it seem like the hobo is the one singing the song or as if the lyrics are running through his mind, like the audience can hear his thoughts.

The target audience of this music video would be those who enjoy listening to Punk/Rock music from lower class area, ranging from teenagers to young adults (from 14-35 year olds). For this reason the visuals can not be explicit and no violence can be involved. The reason that the target audience must come from a lower class area is because then they will be able to understand the hobos lifestyle and what he goes through. Not because they will have experienced it but because they will have seen hobos around whereas in an upperclass area they are less likely to understand what the character is going through or have seen a hobo themself. The music is mainly directed at males (although a few females may take interest). We found this out from our user survey results.

As our video is of our character progressing through life the mise-en-scene will be constantly changing. There will be a variety of different locations used such as the streets of South Norwood and Croydon, all the way to Southbank where we shall film some skateboarders. We may also use Wandle Park skate area. Each of these locations are quite urban and 'ghetto' which is the type of location you would expect a hobo to originate from. As he progresses and changes into a new person the mise-en-scene will change with him until eventually he ends up on the stage taking the spot as lead singer of the band. The editing will be key for our video as this is a video for a rock/punk song and this genre generally has quite unorthodox editing in its videos. For editing we will use the programme Sony Vegas Pro. The reason for this is because this programme proved successful for a previous assignment and there is alot of flexibility with the editing on this programme such as with the transitions, effects and so forth.